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RTVE Play enhances AI-powered personalisation with Crossmedia and 24i

Summary by TVBEurope
RTVE Play has selected Crossmedia and 24i to enhance AI-driven personalisation. Following a recent tender process, Crossmedia is providing enhanced content personalisation solutions for Spain’s largest public media company. Working in collaboration with its technology partner 24i, the OTT platform integration company aims to optimise user experiences on RTVE Play. Deploying infrastructure on Amazon Web Services (AWS) to ensure high levels of sec…
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RTVE Play enhances AI-powered personalisation with Crossmedia and 24i

RTVE Play has selected Crossmedia and 24i to enhance AI-driven personalisation. Following a recent tender process, Crossmedia is providing enhanced content personalisation solutions for Spain’s largest public media company. Working in collaboration with its technology partner 24i, the OTT platform integration company aims to optimise user experiences on RTVE Play. Deploying infrastructure on Amazon Web Services (AWS) to ensure high levels of sec…

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TVBEurope broke the news in on Monday, March 31, 2025.
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Madrid, Spain

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