Round and Round: How Krispy Kreme became baked into Southern life

Round and Round: How Krispy Kreme became baked into Southern life

Krispy Kreme’s original glazed donutPhotography by Tim Robison The South’s love affair with Krispy Kreme doughnuts began in 1937, when founder Vernon Rudolph opened the first shop in Winston-Salem, North Carolina. Using a secret yeast-raised dough recipe bought from a Louisiana chef, Rudolph first delivered his near-weightless confections to grocery stores around town. Before long, people began wandering in from the street, lured by the bakery a…