Rolex, Grand Slam Level Sponsorship
Summary by Xavi Bové
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The epic final between Alcaraz and Sinner was the setting for another sponsorship masterclass. A tennis sponsor for over 40 years, Rolex has built a legacy of excellence and tradition. In recent years, it has become more common to see luxury brands partnering with athletes, trophies, and uniforms from the most important competitions. Emporio Armani, Gucci, Zegna, and Louis Vuitton have all announced partnerships with F1, FIFA, the IOC, and Real …
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