Roku Partners with Adobe to Enhance Personalized Advertising through Real-Time Data Collaboration

Roku Partners with Adobe to Enhance Personalized Advertising through Real-Time Data Collaboration

Roku has announced a strategic partnership with Adobe to help brands enhance their advertising strategies by leveraging Roku’s proprietary data and insights. This collaboration will introduce a new level of personalized and high-performance advertising, empowering advertisers to more effectively engage with their audiences. Through an integration between the Roku Data Cloud and Adobe Real-Time Customer Data Platform (CDP), this partnership offer…

Roku forges performant advertising pact with Adobe

The Roku Ultra includes a backlit, rechargeable remote control. (Courtesy image) Streaming hardware and platform developer Roku is teaming up with Adobe to deliver more-personalized and performant advertising opportunities. The partnership will see Roku blend its proprietary data and insights with Adobe’s Real-Time Customer Data Platform (CDP), which the companies said will allow marketers and publishers to “jointly discover, activate, and measu…

Roku Partners With Adobe Real-Time Customer Data Platform

Roku April 17 announced a partnership with Adobe to help brands create more personalized and performant advertising, using Roku’s proprietary data and insights. The partnership aims to deliver a secure data collaboration environment through a new integration of the Roku Data Cloud and Adobe Real-Time Customer Data Platform (CDP) Collaboration, allowing advertisers and publishers to … Continue reading "Roku Partners With Adobe Real-Time Customer …

Roku to Collaborate with Adobe on Real-Time Customer Data

A new integration of the Roku Data Cloud and Adobe Real-Time Customer Data Platform (CDP) will provide advertisers with better insights