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Roger Federer’s agent explains why he left Nike for Uniqlo and the investment in On - Tennis Tonic - News, Predictions, H2H, Live Scores, stats

Summary by Tennis Tonic
Roger Federer’s agent Tony Godsick reveals the strategy behind Federer’s brand pivots, including his move from Nike to Uniqlo and his investment in On Running. These decisions reshaped Federer’s post-tennis identity and business legacy. The end of a 24-year partnership Roger Federer’s departure from Nike in 2018 marked a seismic shift in the tennis and sportswear world. After a 24-year relationship, Nike chose not to renew its deal with Federer,…
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Tennis Tonic broke the news in on Sunday, October 12, 2025.
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