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Xbox Tipped to Open ROG Ally and Ally X Pre-Orders at Gamescom — Here's What We Know

COLOGNE, GERMANY, JUL 29 – Pre-orders for the ROG Xbox Ally and Ally X start August 20 at Gamescom with prices set at €599 and €899, targeting a holiday season launch, according to Dealabs and Xbox.

  • Xbox and Asus revealed their handheld consoles, Xbox ROG Ally and Ally X, at the end of June 2025.
  • Pre-Orders for these Windows 11-powered devices are expected to open on August 20, 2025, coinciding with Gamescom in Cologne, Germany.
  • Attendees at Gamescom will have hands-on access to the consoles, alongside playable demos like Hollow Knight: Silksong and several games.
  • Reports indicate pricing near €599 for the Xbox Ally and €899 for the Ally X, with availability anticipated during the holiday season.
  • This launch positions Microsoft to compete in the handheld gaming market with a device integrating PC game stores and a custom Xbox experience.
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Clearly, Microsoft and Xbox are waiting for Gamescom to tell more about Xbox ROG Ally and launch pre-orders in the wake.

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It seems that Xbox ROG Ally and Ally X could be booked next month. The portable consoles were first presented at the Summer Game Fest, without any release dates being given, apart from arriving at Christmas in 2025. Now, according to Dealabs, it seems that we already know when we will be able to place our orders on Xbox ROG Ally X and Ally. The reliable leak site has published that on August 20th the bookings will be launched, which is also the …

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Wccftech broke the news in on Tuesday, July 29, 2025.
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