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Roda Megamarkets in Serbia Become Idea - Business Info

Summary by Biznis Info
Idea Marketi, formerly Mercator-S, plans to rebrand all Roda megamarkets into IDEA stores in the next few years, the company confirmed. – The rebranding of Roda in Šabac is the first project of its kind. Given that we have 32 Roda markets in our retail network across Serbia, the rebranding will be a major project, so the plan is to implement it in the coming years. IDEA Super in Šabac will show us the direction we need to go, taking into account…
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Idea Marketi, formerly Mercator-S, plans to rebrand all Roda megamarkets into IDEA stores in the next few years, the company confirmed. – The rebranding of Roda in Šabac is the first project of its kind. Given that we have 32 Roda markets in our retail network across Serbia, the rebranding will be a major project, so the plan is to implement it in the coming years. IDEA Super in Šabac will show us the direction we need to go, taking into account…

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Biznis Info broke the news in on Wednesday, July 23, 2025.
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