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Roblox Announces Short-Form Video App, Hikes Developer Earnings

Roblox introduces AI-powered creation tools and a new video feed to increase creator earnings by 8.5% and enhance user engagement while improving platform safety.

  • Roblox launched a TikTok-style short-form video app called Roblox Moments on Friday, available in beta to users 13 and older.
  • The launch follows increasing scrutiny and lawsuits over child safety concerns, prompting Roblox to expand age-estimation technology and partner with the International Age Rating Coalition.
  • Roblox Moments allows users to create, edit, and share gameplay clips up to 30 seconds long, while the platform will moderate content and let users flag inappropriate videos.
  • Roblox also announced AI tools for creators to generate 3D objects and new APIs, plus an 8.5% increase in earnings when converting Robux to cash.
  • These updates aim to boost creator revenue, enhance user engagement, and improve safety amid ongoing legal challenges and a highly competitive market.
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TechCrunch broke the news in United States on Friday, September 5, 2025.
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