US EditionBritpop King Robbie Williams Proves He's Still Got Star Power
- On June 14, 2025, Robbie Williams introduced his new anthem 'Desire' at the FIFA Club World Cup's opening match in Miami, marking his new position representing FIFA's music initiatives.
- Williams co-wrote 'Desire' to capture the passion and pride experienced just before kick-off, aiming to unite football and music worldwide.
- The track features Italian singer Laura Pausini, who called the song 'amazing' and 'really touching,' reflecting her lifelong passion for football growing up in Italy.
- Robbie Williams emphasized that both music and football have a unique power to unite people, and his co-written anthem will accompany players as they enter the field at every FIFA event, including the 2026 World Cup.
- This role coincides with Williams wrapping up his UK Britpop tour and releasing his album 'BRITPOP' this autumn, signaling a renewed global presence in music and sport.
20 Articles
20 Articles
The English pop star Robbie Williams (51) brings out a new anthem for the World Football Association. The play is called "Desire" and is a duet with Italian singer Laura Pausini (51). For the first time to be heard it will be at the opening of the Club World Championship in Miami on Saturday evening (Sunday, 2pm CEST). There, at the opening match Al Ahly from Egypt and Inter Miami CF meet with Argentina's world champion Lionel Messi. The anthem …
The British pop star is not only known for his music, but also a committed football fan. In his new song he unites both passions. At the club world championship in Miami the title can be heard for the first time.
The English pop star delivers "Desire" the new song of world football, as FIFA puts it. It will be presented for the first time at the start of the Club World Cup and Williams will perform at the final.
The musicians received the call from the president of FIFA, who proposed to present it before the match between Inter Miami and Al Ahly.The top football leader said it is “really spectacular, emotional and charged with energy.”
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