US EditionRivian Has A Key Demographic Problem Tesla Doesn’t
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Rivian Has A Key Demographic Problem Tesla Doesn’t
According to a new study, 13.7% of Rivian’s sales are to Asian households in the US. Rivian could be wise to offer more premium options and features like the German brands. Rivian was supposed to be the new-age automaker that could finally go toe-to-toe with Tesla. However, while Tesla sold nearly 1.8 million vehicles last year, Rivian managed around 50,000, barely enough to register as a rounding error on Tesla’s sales report. To have any shot …
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