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Ripple Lands Historic Kansas Jayhawks Deal with XRP on Team Jerseys

Ripple will fund finance and technology education programs for student-athletes and the broader campus community while introducing XRP branding across Jayhawks venues.

  • On Wednesday, July 8, 2026, Kansas Athletics announced a multi-year partnership with Ripple, marking the first time a cryptocurrency will appear on a major college program's jersey patch.
  • Negotiated alongside Learfield and Jayhawk Sports Properties, the agreement integrates XRP branding across Jayhawks venues, digital properties, and event signage.
  • "This era of college athletics demands innovative, forward-thinking partnerships," Travis Goff, Kansas Athletics Vice Chancellor and Director of Athletics, said. Coaches Bill Self, Brandon Schneider, and Lance Leipold endorsed the move.
  • Beyond branding, Ripple will fund finance and technology education programs for student-athletes and the broader Kansas community, establishing a talent pipeline for graduates.
  • The partnership positions the Jayhawks to introduce XRP to millions of sports fans, reflecting a shared commitment to innovation and excellence between Ripple and Kansas Athletics.
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18 Articles

Ripple signs a five-year agreement with Kansas University to display XRP on Jayhawk jerseys. A first in university sport. Ripple article puts XRP on the jerseys of a university basketball team appeared first on Cryptoast.

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On3 broke the news on Wednesday, July 8, 2026.
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