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Rihanna Brings on the Holiday Vibes With All 3 Kids in 1st Full-Family Ad

The campaign includes adult, toddler and baby sizes as Rihanna’s children model the holiday line in an Instagram post.

  • On Friday, October 9, singer and entrepreneur Rihanna launched a Savage X Fenty holiday campaign featuring her three children: RZA Athelston Mayers, Riot Rose Mayers, and Rocki Irish Mayers in matching snowflake onesies.
  • This shoot marks the first time Rihanna has featured all three children together for Savage X Fenty, though her older sons appeared in the brand's holiday promotion last year.
  • Little Rocki made her campaign debut in the festive, winter-themed set featuring matching adult, toddler, and baby sizes of the Forever Savage Hooded Onesies alongside polar bear and penguin props.
  • Rihanna's latest marketing push keeps her brand in the public eye, yet fans remain focused on music she recently teased could total roughly 170 unreleased songs.
  • With 77 days until Christmas, the business mogul continues balancing her expanding retail empire with family life, though she has not released a full album since 2016.
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Complex broke the news in Los Angeles, United States on Friday, October 9, 2026.
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