US EditionRewriting PR for the AI Era: From Links to Brand Signals
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Rewriting PR for the AI Era: From Links to Brand Signals
AI-generated content is reshaping digital PR, making brand mentions, expert commentary, and sentiment critical for LLM visibility. Brand mentions now outperform backlinks in AI Overviews, according to studies by Ahrefs and other industry tools. Relevance and positive sentiment directly impact visibility, both in traditional search (Google) and AI-generated results (like ChatGPT). Diversify PR beyond backlinks—use podcasts, video, expert quotes, …
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