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Artificial IntelligenceAI-generated content is reshaping digital PR, making brand mentions, expert commentary, and sentiment critical for LLM visibility. Brand mentions now outperform backlinks in AI Overviews, according to studies by Ahrefs and other industry tools. Relevance and positive sentiment directly impact visibility, both in traditional search (Google) and AI-generated results (like ChatGPT). Diversify PR beyond backlinks—use podcasts, video, expert quotes, …Read Article
Rewriting PR for the AI Era: From Links to Brand Signals
LinkedIn · United StatesLinkedIn surpassed Twitter/X as the top social platform for journalists, making it a key platform for PR relationship-building in 2025. Email remains the dominant marketing method (96% preference), despite a slight increase in DM-based outreach. Journalists now prefer exclusives over original research, signaling a shift in what drives coverage. Providing access to credible sources is more valuable than offering story ideas or data alone. Irrelev…Read Article
