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United States · United StatesAs publications continue to cut staff and more SEOs flock to digital PR, the competition for journalists’ attention is fierce. Even if you are newsjacking a trending topic, chances are several PR teams are doing the same. To put yourself in the best position to succeed, you need data to inform your decisions. To get to the bottom of what makes the best subject line, I’ve analyzed over 6 million email subject lines from digital PR campaigns. A Qu…Read Article
6 Million Subject Lines Analyzed: What Actually Gets Journalists to Open
![Digital PR in the UK vs US [Part 2] with Will Hobson](/_next/image?url=https%3A%2F%2Fgrnd.b-cdn.net%2Finterests%2Fd2ce81aa9d39b3491d893cc3c21fa0c6f895781d.jpg&w=1440&q=75)
Artificial Intelligence · United KingdomDigital PR in the U.S. is still evolving: Unlike the U.K., where digital PR is saturated and well-defined, the U.S. market offers untapped opportunities and diverse terminology. Story-first approach drives results: Strong, relevant stories outperform tactics; success hinges on cultural relevance and newsworthiness over media connections. AI and SERP changes demand strategic PR shifts: Brands must focus on trusted source mentions and visibility i…Read Article