Revenue Gap: Why E-commerce Brands Are Shifting 30% of Email Budgets to WhatsApp

Revenue Gap: Why E-commerce Brands Are Shifting 30% of Email Budgets to WhatsApp

E-commerce brands are feeling the pressure of declining email engagement rates. Once a reliable tool for reaching customers, email marketing has seen open rates plummet from an average of 25% to under 15% in just five years. In contrast, WhatsApp is emerging as a marketing powerhouse with open rates surpassing 65% and delivery rates above 90%. As e-commerce companies grapple with this revenue gap, many are making bold moves—shifting up to 30% of…