EU Prepares to Investigate Mars-Kellanova Deal

Mars’ $36B snack deal lands on the EU’s plate.

It’s not just about Pringles, when Mars announced its 36 billion bid for Kellanova, which is the company behind Cheez-It’s, Pop-Tarts, and yes, the iconic stackable chips Pringles. This is a play for dominance in the global snack aisle. Now that appetite has triggered something bigger, an EU antitrust investigation that could drill the whole deal, and behind the press releases and the corporate… Source

EU prepares to investigate Mars-Kellanova deal

European regulators poised to launch antitrust probe into food group’s takeover of Pringles and Pop-Tarts maker

Mars’ $36bn takeover of Kellanova ‘faces scrutiny of EU regulators’

Mars has reportedly failed to allay competition concerns of EU regulators over its $36bn takeover of US snacks maker Kellanova.The post Mars’ $36bn takeover of Kellanova ‘faces scrutiny of EU regulators’ appeared first on Just Food.

Takeover Of Kellanova By Mars Facing EU Competition Investigation

Mars’ impending $36bn acquisition of Kellanova, the owner of the Kellogg’s and Pringles brands, is reportedly facing a full-scale EU antitrust investigation, which could require the confectionery giant to divest assets to address competition concerns. Sources quoted by Reuters said (more…) The post Takeover Of Kellanova By Mars Facing EU Competition Investigation appeared first on KamCity.

Mars' $36bn Kellanova acquisition faces EU antitrust investigation – Reuters

According to reporting by Reuters, global snack giant Mars’ $36bn takeover bid for Kellanova is set to face a full-scale EU antitrust investigation which could require Mars to divest assets.