US EditionRetail Media Needs Accountability and Standardization, says Albertsons’ Liz Roche – Beet.TV
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Retail Media Needs Accountability and Standardization, says Albertsons’ Liz Roche – Beet.TV
CANNES – Retail media has gone from niche topic to industry obsession in just a few years, and Liz Roche, vice president of media and measurement at Albertsons Media Collective, says the reasons are clear. “I think especially this year, we’re in a pretty interesting climate when it comes to just our political climate and our economic climate is unique,” Roche said during a fireside chat at the Cannes Lions International Festival of Creativity wi…
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