US EditionRestaurant Licensing: Expanding Your Brand’s Reach and Revenue
Summary by Modern Restaurant Management
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Restaurant Licensing: Expanding Your Brand’s Reach and Revenue
Brand extension is a way for restaurants to stay relevant, innovative and engage with consumers where they are. This desire is fueling a surge in food and beverage brand partnerships and collaborations. For a deeper dive, Modern Restaurant Management (MRM) magazine reached out for insights from Frances Alvarez, Senior Vice…
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