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Research Points To Strategic Shifts in Sponsorship Thinking - Sport for Business

In our initial report yesterday on the Onside Sports Impact Monitor, in partnership with Sport for Business, we examined the popularity of various sports and how Gymnastics, Padel, and Motor Sports had gained in terms of perception among sponsors. The research also points to broader strategic shifts. A resounding 93% of members agreed that investment […]
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Sport for Business broke the news in on Friday, July 11, 2025.
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