US EditionReport: SNAP/WIC usage down compared to 2024
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HAB study shows how avocados influence SNAP/WIC shopping
MISSION VIEJO, CA (June 4, 2025) – A new study from the Hass Avocado Board (HAB) reveals a powerful opportunity for the produce industry: SNAP and WIC participants — who make up 11% of all avocado-buying households in the U.S. — represent a growing and often overlooked consumer segment that is primed for activation.The research shows that when these households purchase avocados, they are significantly more likely to add a wider variety of fresh …
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