Omnicom Responds To Rumors That It Will Sunset DDB

Omnicom Responds To Rumors That It Will Sunset DDB

Omnicom has responded to reports that it may retire the DDB brand following its $13.5 billion acquisition of IPG.

Omnicom Axes DDB in IPG Merger Shakeup (48 characters)

The Fading Legacy: Omnicom’s DDB Retirement Signals Advertising’s New Era In a move that has sent ripples through the advertising world, Omnicom Group Inc. is set to retire the storied DDB network as part of its $13.5 billion merger with Interpublic Group (IPG), expected to close in November 2025. This consolidation, aimed at creating the globe’s largest advertising holding company, marks the end of an era for DDB, a brand synonymous with ground…

DDB’s future comes under speculation amid Omnicom-IPG merger reports

The global advertising industry could soon see the end of one of its most iconic names. Reports suggest that following Omnicom Group’s planned USD 13.5 billion merger with Interpublic Group (IPG), the DDB brand may be retired. According to multiple reports, Omnicom and IPG are expected to reorganise their creative networks after the merger. The combined group will reportedly focus on three major global agencies, BBDO, McCann, and TBWA. As part o…

Omnicom responds to reports it may retire the DDB brand amid IPG merger

Omnicom has addressed industry speculation that its historic DDB brand could be retired as part of the holding company's upcoming merger with Interpublic Group (IPG).

Omnicom-IPG merger may fold DDB into TBWA

New Delhi: Omnicom Group is preparing to retire one of advertising’s most iconic names, DDB (Doyle Dane Bernbach), as it moves to close its $13 billion acquisition of Interpublic Group (IPG), as per news reports.  The deal, which is expected to be completed by the end of November, subject to final EU approval, will create the world’s largest advertising holding company and kick off one of the biggest restructurings Madison Avenue has ever seen. …