Report: 88% of Prime Video subs on ad-supported plans

Majority of Prime Video subscribers are viewing ads

Some 88% of subscribers to Amazon Prime Video are doing so through an ad-supported tier. Data released by Digital-I shows that Amazon’s move to convert its existing subscriber base on an ad tier – rather than launch a new tier at a lower pricepoint has created an instant advertising marketplace. 35% of Disney+ subscribers are on an ad supported ad tier with 26% for Netflix and 22% for Max. However the percentage is growing steadily. The Digital-…

Report: 88% of Prime Video subs on ad-supported plans

Digital i, the TV analytics firm, has released its latest Trend Report looking at evolving streamer strategies. The report offers global consumer insights related to the evolving ad-supported space in Premium SVoD, Netflix’s live programming initiative, and the role that YouTube is playing in the new streaming landscape. Ad-supported on Premium SVoD According to viewing […]