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René Machon joins Blue Caterpillar as Commercial Director Europe
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René Machon joins Blue Caterpillar as Commercial Director Europe
Boutique spirits distribution company Blue Caterpillar has appointed René Machon as Commercial Director Europe, effective 1 January. Based in Hamburg, Germany, Machon will lead Blue Caterpillar’s expansion and business development across Europe. His remit will cover both travel retail and selected domestic markets. Machon brings more than 20 years of experience to his new role with a focus on travel retail, market entry strategies and brand deve…
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