Reinvented or Rebranded? When Companies in Europe Change Names to Escape the Past - Magazine Valley

Reinvented or Rebranded? When Companies in Europe Change Names to Escape the Past - Magazine Valley

In the increasingly complex world of European commerce, changing a company name can sometimes be more than just a branding decision. For some, it’s a lifeline. For others, a means of escape. And in certain cases, it raises sharp questions about transparency, public trust and regulatory oversight. Across the European Union, the practice of corporate rebirth through name changes, asset transfers or fresh legal entities has become a subtle but cons…