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Regulator investigates £8.4bn private dentistry market

The Competition and Markets Authority is investigating the £8.4 billion UK private dentistry sector amid concerns over hidden costs and transparency affecting one in five patients.

  • On March 5, 2026, the CMA launched a full market study into the private 8.4 billion dentistry market after an appeal from Rachel Reeves last year.
  • Amid growing private investment, the review was prompted by concerns that private equity firms have poured hundreds of millions into the sector, and private use has increased, with one in five people in Britain using private dental care in 2024.
  • The CMA said it will examine both essential care and cosmetic treatments, seeking feedback from consumers and dental professionals on fees like £80 and £55, and has published an online guide.
  • The CMA can now use legal powers to gather information and could take direct action or recommend regulation changes, while considering regional differences with all four national governments in the UK.
  • The CMA stressed that the review is not a criticism of clinicians but examines market effects on consumers, urging clear price information and inviting UK-wide experiences; PortmanDentex, the UK's second largest chain, highlights market concentration under private equity owners.
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Private dentist market review launched by watchdog after Chancellor’s plea

Rachel Reeves urged the CMA last November to launch a review of private dentistry in a bid to ease the cost of living.

·London, United Kingdom
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GOV.UK broke the news in United Kingdom on Thursday, March 5, 2026.
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