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Reform accused of 'blatant racism' over Sarwar ad

  • Reform UK released a social media advert featuring Scottish Labour leader Anas Sarwar ahead of the June 5 by-election in South Lanarkshire.
  • The advert used selectively edited clips from a 2022 speech to suggest Sarwar would prioritise the Pakistani community, a claim Sarwar and others deny.
  • Reform UK spent between £8,000 and £9,000 promoting the ad on Facebook and Instagram targeting voters in Larkhall and Hamilton since May 12.
  • The ad has drawn widespread condemnation from Scotland’s main parties, with critics calling it a "blatantly racist advert" and a "despicable attempt" to divide communities.
  • The controversy highlights rising far-right influence in the region, with Reform UK potentially reshaping Scottish politics if it gains seats in the by-election and 2026 elections.
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Daily Record broke the news in Glasgow, United Kingdom on Thursday, May 22, 2025.
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