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Reddit stock plunges 29% after weak outlook, wrapping its worst day ever

  • On Friday, October 30, 2026, Reddit and Pinterest shares fell in premarket trading after Reddit warned that Google's AI search features could shrink its user base, while Pinterest forecast weak fourth-quarter revenue.
  • JPMorgan analysts said the expansion of Google's AI Overviews and AI Mode has pushed search traffic down, as these features answer queries directly without sending users to platforms like Reddit.
  • Search engine referrals fell by more than 1 million on average each week in October, with Reddit set to lose $5.7 billion in market value and Pinterest facing European revenue flatness.
  • To combat traffic losses, CEO Steve Huffman announced Reddit will soon require user accounts to view content, while extending cloud agreements with Amazon Web Services and Google through 2029 for $880 million and $580 million.
  • The selloff fits a wider repricing of how AI reshapes search and advertising, as Reddit races to build an owned-audience model while analysts warn the near-term outlook remains clouded.
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Breaking The News broke the news in Vienna, Austria on Thursday, October 29, 2026.
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