Published • loading... • Updated
Reddit search traffic slumps, will push visitor sign-ins to curb AI scraping
The company said logged-out traffic fell by more than 1 million referrals a week in October and it will test the change outside the United States.
- On Thursday, Reddit CEO Steve Huffman announced the platform will transition to a logged-in-only experience, ending two decades of allowing users to browse without creating an account.
- Huffman attributed the shift to protecting Reddit's data from AI scraping and declining search traffic, which dropped by more than 1 million referrals weekly during October.
- Logged-In users drive over 80% of Reddit's monetization, and the shift will improve ad targeting while helping the company adapt to emerging global regulations.
- Reddit will test the requirement in select markets outside the U.S. during the fourth quarter, while rebuilding its app-based incognito mode to preserve browsing anonymity.
- Shares fell more than 9% in extended trading as the AI-centered web shift has reduced click-throughs for publishers industry-wide, highlighting broader challenges beyond Reddit.
Insights by Ground AI
20 Articles
20 Articles
Ars TechnicaReposted by 
online-listing.com
online-listing.comReddit will require you to log in eventually, CEO confirms
Reddit's search traffic "was down meaningfully" last quarter.
·Cambridge, United States
Read Full Article
Reddit shares sink on weak sales guidance and plans login requirement test as Google search traffic shrinks
Reddit shares fell over 15% after the company reported third-quarter earnings that beat expectations but offered weak fourth-quarter guidance, with CEO citing declining Google search referral traffic.
Reddit will soon require an account for most content
Earlier today Reddit announced that it’s rolling out social media-style ‘For You’ feeds, but that wasn’t the only big news today. Reddit also now says that it’s going to start requiring a logged-in account for accessing most of its content. more…
·Cupertino, United States
Read Full Article
Coverage Details
Total News Sources20
Leaning Left5Leaning Right0Center9Last UpdatedBias Distribution64% Center
Bias Distribution
- 64% of the sources are Center
64% Center
L 36%
C 64%
Factuality
To view factuality data please Upgrade to Premium
