US EditionRed Bull defines the sporting rules
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Image Credits: Red Bull What if brands like Coca-Cola or Heineken started creating rules within sports? Can you imagine if a headed goal were worth double in the World Cup final? Or if a rider earned 10 points for finishing the season without an accident? We're seeing new competitions like the Kings League integrating innovative rules to offer a more attractive product. And, little by little, brands are also starting to appropriate these activat…
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