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Red Bull and Prada Transform Brazilian Skyscraper Into World's Largest Skate Ramp
Summary by Hospodářské Nnoviny (HN.cz)
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While in Prague there is still a debate about what public space should look like and whether advertising belongs there, in Brazil architecture has become a literal adrenaline experience with marketing potential. The brands Red Bull and Prada have transformed the facade of the 22-story Centro Administrativo Fernando Ferrari office building into the world's largest skate ramp. The result is a project that shows how brand collaboration can go beyon…
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