US EditionRecalibrating Identity - Basis Technologies
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Recalibrating Identity - Basis Technologies
In this episode, Ali Mack, VP of AdTech at Experian, joins AdTech Unfiltered to explore how marketers can future-proof their targeting strategies as cookies fade and consumer privacy expectations rise. Ali sits down with host Noor Naseer to unpack the shift from a single-source identity model to a more flexible, multi-signal approach rooted in cleaner, more organized first-party data. As identity continues to evolve, this episode delivers practi…
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