US EditionRebranding ramps up across food and beverage
3 Articles
3 Articles
Rebranding ramps up across food and beverage
Rebranding is booming in the food and beverage industry, with major names like Pepsi and Pringles leading the charge. Discover why 82% of marketers are embracing brand refreshes, the trends shaping visual identity, and the risks brands must weigh before making the leap
Wine brand unveils new name for global recognition - Food & Beverage Industry News
Image: Carlo/stock.adobe.comTreasury Wine Estates (TWE) has announced a new name and brand identity, ‘Treasury Collective’, as part of a broader market update on business performance and its portfolio-led divisional operating model. Officially commencing on 1 July 2025, the formation of this global division brings together brands across the organisation and international regions. Aimed at international growth in the wine business, priority growt…
77% of brands have done some kind of rebranding since its launch, says Reboot Online Marketing. Usually 6 out of 10 companies reevaluate their brand identity every 7 to 10 years, according to Entrepreneur. According to Lucidpress Brand Consistency Report, a well executed rebranding can increase the value of a brand by up to 20%. Recently, Grupo Coppel presented its new logo for this 2025, accompanied by the “You are the key” campaign. The brand …
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