US EditionRearchitecting a Trade Show
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Rearchitecting a Trade Show
The experiential zone strategy for AIA’s show floor followed the same path as an architectural project from start to end — inspire, innovate, design, build, and prosper. When Robin Preston, DES, CEM, and the events and sales teams set out to reengineer the American Institute of Architects (AIA) Conference on Architecture & Design’s trade show, they wanted it to mesh with two other key event elements — its architecture tours and education program…
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