Realtors are disengaged—they’re disenfranchised

Realtors are disengaged—they’re disenfranchised

Realtors aren’t tuning out. They’re walking away. And not because they don’t care, but because their boards stopped being relevant. What we’re witnessing isn’t an engagement problem. It’s a structural failure decades in the making. In a recent column, BCREA CEO, Trevor Koot, offered a thoughtful reflection on Realtor engagement, calling on boards to move beyond measuring likes and email opens and to focus instead on building confidence through a…