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Reaching the 85% and why it’s a mission worth pursuing

Summary by Ukactive
In this blog from ukactive Strategic Partner Quoox, the organisation’s CEO, Chris Windram, explains how engaging with people that aren’t currently predisposed to a fitness lifestyle is an essential opportunity for the physical activity sector in transforming their business and supporting the health of the communities they serve. [Slowly stands up and raises his hand] “My name is Chris, and I’m one of the other 85%”. I have spent most of the last…
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Reaching the 85% and why it’s a mission worth pursuing

In this blog from ukactive Strategic Partner Quoox, the organisation’s CEO, Chris Windram, explains how engaging with people that aren’t currently predisposed to a fitness lifestyle is an essential opportunity for the physical activity sector in transforming their business and supporting the health of the communities they serve. [Slowly stands up and raises his hand] “My name is Chris, and I’m one of the other 85%”. I have spent most of the last…

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ukactive broke the news in on Thursday, February 13, 2025.
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