Conor McGregor Return Earns Paramount+ a Strong UFC Audience
Paramount Skydance said the telecast peaked at 8.3 million concurrent streams despite the fight ending after 69 seconds.
- On July 11, Conor McGregor's return to UFC against Max Holloway drew nearly 16 million viewers across the U.S. and Latin America, with 14.3 million watching in the U.S. at T-Mobile Arena in Las Vegas.
- McGregor's return to competition after five years away fueled interest in the rematch against Holloway, a 13-year gap since their 2013 fight, which McGregor won by unanimous decision.
- Peak concurrent streams reached 8.3 million, surpassing UFC Freedom 250 and UFC 324 , making it Paramount+'s most-watched exclusive live event outside Super Bowl LVIII.
- McGregor's comeback lasted only 69 seconds after he landed awkwardly on his right leg attempting a jumping kick, with Holloway earning a TKO victory that McGregor claimed should be a no-contest.
- Despite the injury, the 38-year-old McGregor denied retirement plans, though his recent career has been marked by setbacks including a 2021 fractured ankle against Dustin Poirier and a 2024 broken toe withdrawal from a Michael Chandler bout.
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Conor McGregor return earns Paramount+ a strong UFC audience
Credit: Mark J. Rebilas-Imagn ImagesConor McGregor made his long-awaited return to UFC last weekend, and while his time in the octagon was short-lived, falling to Mak Holloway by TKO in just 69 seconds, the audience he drove to Paramount+ was nothing short of healthy. According to Adam Stern in Sports Business Journal, Paramount+ averaged 6.1 million viewers for Saturday’s UFC 329 card headlined by McGregor and Holloway. With an additional 400,0…
McGregor-Holloway Rematch Gets 6.5 Million Viewers In U.S. & LatAm
UFC averaged 6.5 million viewers on Paramount+ across the U.S. and Latin America for the July 11 main card featuring Conor McGregor and Max Holloway. Per Paramount Skydance, the telecast peaked with 8.3M concurrent streams, which the company says is more than any other “exclusive” live event on the streamer and behind only Super Bowl […]
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