US EditionRapido Fined ₹10 Lakh by CCPA for Misleading Advertisements
Rapido ran misleading ads for 1.5 years across 120+ cities, leading to 1,224 consumer complaints and a Rs 10 lakh fine by the Central Consumer Protection Authority.
- On Wednesday , the Central Consumer Protection Authority imposed a Rs 10 lakh penalty on Rapido, bike-taxi platform, for misleading ads and ordered it to discontinue campaigns and reimburse consumers.
- CCPA investigators found that Rapido's 'Auto in 5 minutes or Get Rs 50' campaign and 'Guaranteed Auto' campaign were false and misleading, with disclaimers and T&C language in unreadable fonts and guarantees offered by individual drivers.
- Complaints surged as the campaign, which ran for nearly 1.5 years across over 120 cities, saw 1,224 complaints between June 2024 and July 2025, with compensation paid as Rapido coins expiring in seven days.
- Invoking the Consumer Protection Act, the CCPA said its order dated Wednesday used Sections 10, 20 and 21 to direct corrective actions and refunds.
- The CCPA said Rapido failed to address complaints and its grievance handling record on the NCH platform showed no response to calls and messages, reflecting an apathetic attitude toward consumer rights.
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Rapido fined ₹10 lakh by CCPA for misleading advertisements
Rapido has been fined ₹10 lakh by CCPA for misleading advertisements promising 'Auto in 5 minutes or Get ₹50.' The company is instructed to stop these ads and reimburse affected customers following a surge in consumer complaints.
·New Delhi, India
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Leaning Left3Leaning Right4Center1Last UpdatedBias Distribution50% Right
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L 38%
13%
R 50%
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