US EditionRAINBOWCO's Port Container Equipment Brand Undergoes Strategic Upgrade to Strengthen Global Competitiveness in High-End Manufacturing
- On September 1, 2025, RAINBOWCO centralized its port container equipment branding at its Taicang facility in China by replacing the previous GENMA-KALMAR partnership label with the sole GENMA brand.
- This development came after RAINBOWCO’s 2022 acquisition of worldwide proprietary rights for Kalmar’s heavy-duty port cranes and signifies a refined branding approach centered on GENMA.
- Established in 2003, RAINBOWCO oversees five manufacturing facilities and employs more than 3,600 people, achieving a revenue level greater than $1 billion in 2024; its wholly-owned manufacturing subsidiary, Jiangsu Rainbow Industrial Equipment Co., Ltd., is responsible for producing its port container equipment.
- CEO Martin Wu highlighted that the company’s rebranding marks a significant step forward in their global approach, emphasizing ongoing dedication to premium equipment, growth in manufacturing capabilities, and strengthening localized service networks.
- This strategic move establishes GENMA as a core global brand, marking a new phase in RAINBOWCO's expansion in high-end port equipment manufacturing and enhancing its global competitive position.
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InsideNoVA.com
RAINBOWCO's Port Container Equipment Brand Undergoes Strategic Upgrade to Strengthen Global Competitiveness in High-End Manufacturing
NANTONG, China, Aug. 31, 2025 /PRNewswire/ -- RAINBOWCO (SZ002483), a global leader in high-end equipment manufacturing, announced that effective September 1, 2025, port container equipment manufactured at its Taicang, China base will transition from the GENMA-KALMAR joint brand to the…
RAINBOWCO (SZ002483), a leading global manufacturer of high-end equipment, announced that, with effect from September 1, 2025, the port container equipment produced at its location in Taicang, China, will be converted from the joint brand GENMA-KALMAR to the unified group brand "GENMA". This strategic step aims to strengthen the global influence of the GENMA brand and marks a new phase in RAINBOWCO's global expansion in
RAINBOWCO [Newsroom]Nantong, China (ots/PRNewswire) - RAINBOWCO (SZ002483), a leading global manufacturer of high-end equipment, announced that, with effect from September 1, 2025, the port container equipment manufactured at its location in Taicang, China, ... Continue reading here...Original content of: RAINBOWCO, news transmitted by currently
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