AI Replaces Live Action in Tata Gluco+’s New Campaign Film

Wondrlab India and DermiCool Launch Fully AI-Generated Ad Film - Passionate In Marketing Wondrlab India and DermiCool Launch Fully AI-Generated Ad Film

May 21, 2025 – In a bold leap forward for AI-driven creativity in advertising, Wondrlab India has once again teamed up with the iconic summer brand DermiCool to unveil fully AI-generated advertisement. Brought alive in collaboration with AI creative agencies, The TopScout and Crushed Studios, this innovative film continues the brand’s momentum following the tremendous […] The post Wondrlab India and DermiCool Launch Fully AI-Generated Ad Film ap…

AI replaces live action in Tata Gluco+’s new campaign film

New Delhi: RAIDS, an Indian creative technology studio, has produced what it calls the first-ever thematic brand film for Tata Consumer Products using only Artificial Intelligence (AI) tools. The campaign, titled ‘Piyo Goodness, Karo Greatness’, was conceptualised by ad agency VML and aired during the ongoing IPL season. The film was created without any live-action shooting. All visuals, including environments, characters, transitions and motion…

RAIDS reinvents storytelling for Tata Gluco+ with 100% AI campaign film

Mumbai: In a milestone for India’s creative and advertising industry, RAIDS (Rediffusion AI Design Studios) has created the country’s first full-length television commercial developed entirely using Artificial Intelligence (AI). The film, part of the new ‘Piyo Goodness, Karo Greatness’ campaign for Tata Gluco+, was conceptualised by creative agency VML and executed solely using generative AI technologies by RAIDS. The AI-powered film has gone li…