US EditionRace to the (Liquid) Death: Copywriter Challenges Canned-Water VP to an Ultramarathon
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Race to the (Liquid) Death: Copywriter Challenges Canned-Water VP to an Ultramarathon
Liquid Death VP of creative Andy Pearson is constantly inundated with chaotic pitches and people asking for jobs. When he's not delivering outrageous campaigns for LD, he's running ultramarathons, races that range from 50 to 100+ miles. Copywriter and Miami Ad School student Aidan Haas challenged Pearson to an ultramarathon. If Haas won, he'd score
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