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Parent Company of Shopping Channel QVC Files for Chapter 11 Protection

The company said 1 million U.S. TikTok customers and 19% streaming viewership growth helped offset the decline.

  • On Thursday, QVC Group filed for Chapter 11 bankruptcy protection in a Texas U.S. Bankruptcy Court, initiating a reorganization plan to restructure its significant debt load.
  • Declining viewership and a shift to online retail prompted the filing, as the company cited a "structural decline" in cable television alongside competition from digital rivals like Shein and TikTok.
  • Management aims to reduce debt from $6.6 billion to $1.3 billion, while QVC Group leadership stated, "The company has ample liquidity to support the business" despite the filing.
  • Operations will continue as usual across QVC, HSN, and Cornerstone Brands, with the company expecting to emerge from bankruptcy protection in about 90 days.
  • CEO David Rawlinson is pivoting toward streaming and social media, reporting 19% growth in viewership in 2025 and 1 million new U.S. customers acquired through TikTok.
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QVC files for bankruptcy protection amid shifting consumer behavior

The owner of home shopping network pioneer QVC has filed for Chapter 11 bankruptcy protection.

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Bloomberg broke the news in United States on Thursday, April 16, 2026.
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