US EditionQuan Media’s Brian Rappaport on Out of Home: Don’t Call Call It a Comeback – Beet.TV
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Quan Media’s Brian Rappaport on Out of Home: Don’t Call Call It a Comeback – Beet.TV
CANNES – In early June, U.S. out of home ad spending posted its highest-ever Q1 revenue, hitting $1.98 billion. Just looking at that figure from an Out of Home Advertising Association of America (OAAA) report, indicated that the oldest form of mass media was having a sudden resurgence. But look a little deeper, said Brian Rappaport, founder and CEO of Quan Media Group. Noting that OOH actually posted 16 consecutive quarters of growth, he reject…
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