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Pakistan Names Sheikha Asma Al Thani as Brand Ambassador for Mountains and Tourism

GILGIT-BALTISTAN, PAKISTAN, JUL 8 – Sheikha Asma Al Thani’s appointment promotes Pakistan’s adventure tourism after her ninth 8,000-meter peak summit, underscoring growing international interest, officials said.

  • Earlier this month, Sheikha Asma Al Thani summited Nanga Parbat, the world's ninth-highest peak at 8,126 meters in Gilgit-Baltistan, Pakistan, marking her ninth 8,000er summit.
  • Building on her climb of Nanga Parbat, Sheikha Asma’s mission to conquer all 14 highest peaks aims to inspire women and promote adventure tourism globally.
  • Facing extreme weather, Sheikha Asma raised Qatar’s flag at the summit, slipped during descent, and required stitches at Base Camp.
  • On Tuesday, Prime Minister Shehbaz Sharif appointed Princess Sheikha Asma Al Thani as Pakistan’s Brand Ambassador for Mountains and Tourism, calling her Nanga Parbat ascent testament to courage and determination.
  • Beyond her achievement, the climb promotes Pakistan-Qatar friendship and adventure tourism, inspiring climbers worldwide amid rising interest and recognition of mountain challenges.
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Minute Mirror broke the news in on Monday, July 7, 2025.
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