Budweiser Kicks Off New “Celebration in the Making” Global Platform for FIFA Club World Cup 2025™

FIFA to trial new offside tech after Awoniyi injury

FIFA will roll out "advanced semi-automated offside technology" for VAR at the Club World Cup following a serious injury suffered by Taiwo Awoniyi.

Budweiser Kicks Off New “Celebration in the Making” Global Platform for FIFA Club World Cup 2025™

LONDON--(BUSINESS WIRE)--Jun 6, 2025-

Why FIFA is building its own blockchain, and what it means for 5 billion fans - WorldNL Magazine

What is the FIFA blockchain? In May 2025, FIFA announced the launch of a dedicated layer-1 blockchain utilizing Avalanche’s Subnet technology. This transition marks a departure from its previous use of the Algorand blockchain, which had powered FIFA’s initial ventures into Web3, including the FIFA Collect NFT marketplace launched ahead of the 2023 Club World Cup in Saudi Arabia. The new blockchain is designed to serve as the new infrastructure f…

Budweiser kicks off new “Celebration in the Making” global platform for FIFA Club World Cup 2025

LONDON — Budweiser has launched its new global platform “Celebration in the Making” and full campaign details as the Official Global Beer Sponsor of the FIFA Club World Cup 2025. This summer, as football supporters around the globe bring their energy to the groundbreaking tournament, Budweiser will be there to elevate celebrations at every stage – from the opening touch to the final whistle, and beyond.To inspire celebrations from the start, Bud…

Budweiser kicks off 2025 FIFA Club World Cup sponsorship campaign

US beer brand Budweiser is kicking off its new ‘Celebration in the Making’ brand platform ahead of its flagship sponsorship of this summer’s FIFA Club World Cup. With the tournament set to take place across the United States from 14 June to 13 July, the St Louis-based firm’s branding will be highly visible in its capacity as ‘official global beer sponsor’. The campaign will be centred around a 30-second spot that sees rain-soaked fans getting in…

Qatar Airways adds FIFA CWC to soccer sponsorship stable

Global soccer's governing body FIFA has stepped up its commercial preparations for the 2025 Club World Cup (CWC) by expanding its existing tie-up with Qatar Airways, and adding that brand as a competition sponsor.