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PWHL plans further expansion, and eyes 2026 Olympics to broaden reach in Europe, Kasten tells AP

  • The Professional Women’s Hockey League is closing its second season in May 2025 with six teams based in the northeastern part of North America.
  • Launched 23 months ago by Mark Walter, Kimbra Walter, Billie Jean King, and Ilana Kloss, the league was created to unite top women players under a long-term vision backed financially by Walter’s hundreds of millions of dollars.
  • The PWHL has surpassed early attendance and revenue projections, increased sponsorships from 40 to 60, doubled merchandise sales, and recently added Vancouver and Seattle as part of its initial expansion phase.
  • Stan Kasten, league advisory board member, said average attendance jumped from 5,448 to 7,260 per game aided by neutral site games drawing 123,601 fans, and confirmed Europe and the 2026 Olympics are key to broadening the league’s international presence.
  • Kasten foresees further expansion to eight teams by 2026-27 and anticipates the league turning a profit by 2031 while emphasizing that growth beyond North America remains a strategic priority.
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PWHL plans further expansion, and eyes 2026 Olympics to broaden reach in Europe, Kasten tells AP

As impressive as the PWHL’s growth has been less than two years since its launch, with the league blowing past initial attendance and revenue projections, and already into its first phase of expansion, Stan Kasten says you’ve seen nothing yet.

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The Record broke the news in Waterloo, Canada on Friday, May 23, 2025.
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