US EditionPurrno Noir? New Zealand company sells non-alcoholic wine for pets
Muttley's Estate offers non-alcoholic, catnip-infused pet wine to help reduce stress in animals with expanding sales in New Zealand and Australia, targeting new markets.
- Auckland-Based Muttley's Estate is selling non-alcoholic wine for pets, quickly finding customers in New Zealand and Australia as Roberts credits the wine-loving culture.
- John Roberts began making pet wine after seeing overseas pet beverages and used his family's veterinary pharmaceutical company expertise to develop it.
- The range includes playful names like Purrno Noir and Sauvignon Bark, and the beverages contain no grapes or alcohol, Roberts said this boosted uptake versus marketing as a pet treat.
- Export problems have emerged as customs and export officials assume the product contains alcohol, while Roberts seeks potential sellers in Thailand and Japan and vendors in the United States and the United Kingdom, hoping to showcase at pet expos and wine conferences.
- Roberts said `There was no nutritional holistic option for the pets other than just dosing them up`, and the company bills its catnip-infused concoctions as a mood-enhancing luxury for stressful situations.
43 Articles
43 Articles
Purrno Noir? Pets can now enjoy their (non-alcoholic) wines
After a long day patrolling the neighbourhood or protecting the house, pets in New Zealand have a new way to unwind − non-alcoholic wine.The range of tipples sold by Auckland-based Muttley’s Estate has names like Pawt, Champawgne, Purrno Noir and Sauvignon Bark.The company bills its catnip-infused concoctions as a mood-enhancing luxury.The pet beverages, which do...
New Zealand company sells non-alcoholic wine
After a long day patrolling the neighbourhood or protecting the house, pets in New Zealand have a new way to unwind – non-alcoholic wine. The range of tipples sold by Auckland-based Muttley’s Estate has names like Pawt, Champawgne, Purrno Noir and Sauvignon Bark. The company bills its catnip-infused concoctions as a mood-enhancing luxury. Pet beverages The pet beverages, which do not contain grapes or alcohol, offer a “perfect companion when cel…
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