Purple Style Labs Bags $40 Mn To Strengthen Its Omnichannel Play

Purple Style Labs Bags $40 Mn To Strengthen Its Omnichannel Play

Pernia’s Pop-Up Shop parent Purple Style Labs has raised $40 Mn (INR 348.2 Cr) in its Series E funding round, which was a mix of primary infusion and secondary share sale.  While 40% of the amount was raised via primary infusion, the remaining 60% was secondary transaction. The round was led by SageOne Flagship Growth OE Fund, Alchemy Long Term Ventures Fund, Minerva Ventures Fund and Bajaj Holdings and Investment. Additionally, the round saw pa…

Purple Style Labs, Owner of Pernia’s Pop-Up Shop, Raises $40M in Series-E Funding

Mumbai, March 13th, 2025: Purple Style Labs (PSL), the parent company to Pernia’s Pop-Up Shop, has secured approximately $40 million in Series-E funding led by SageOne Flagship Growth OE Fund, Alchemy Long Term Ventures Fund, Bajaj Holdings & Investment and Minerva Ventures Fund, including by way of secondary investments. The funding round also saw participation from S Four Capital, Sopariwala Exports, Kemfin Family Office, Cordelia Family Trust…