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‘Purple gold rush’: Philippine ube farming looks to cash in on craze

Summary by South China Morning Post
Philippine ube exports reached over US$3 million in 2025, more than double the US$1.4 million figure recorded in 2024.

1 Articles

South China Morning PostSouth China Morning Post
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‘Purple gold rush’: Philippine ube farming looks to cash in on craze

Philippine ube exports reached over US$3 million in 2025, more than double the US$1.4 million figure recorded in 2024.

·Hong Kong, Hong Kong
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South China Morning Post broke the news in Hong Kong, Hong Kong on Tuesday, June 30, 2026.
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