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Adani Group's Deep-Seated Commitment to Rath Yatra: A Festival of Service

  • The annual nine-day Rath Yatra of Lord Jagannath began on June 27, 2025, in Puri, Odisha, drawing large crowds of devotees to the festival.
  • The event followed extensive security and organizational preparations, including deployment of experienced police and cutting-edge surveillance systems to ensure safety.
  • Puri was fortified with about 10,000 security personnel, including National Security Guard snipers and over 250 AI-enabled CCTV cameras along key routes for real-time monitoring.
  • From June 26 to July 8, the Adani Group implemented a seva initiative distributing nearly four million free meals and essential supplies to pilgrims and officials at the festival.
  • The Rath Yatra’s expanding scale has attracted growing brand involvement focused on cultural engagement, while authorities prioritized crowd control and orderly darshan for devotees’ safety.
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Tribune India broke the news in Chandigarh, India on Wednesday, June 25, 2025.
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