Pure Casa Founder Tushar Sharma Challenges Home Decor Pricing Norms with Direct Manufacturing Model

Pure Casa Founder Tushar Sharma Challenges Home Decor Pricing Norms with Direct Manufacturing Model

Get latest articles and stories on Business at LatestLY. Agra (Uttar Pradesh) [India], February 12: In a home decor market often driven by branding markups and layered distribution chains, Pure Casa founder Tushar Sharma is taking a different route. By building a brand rooted in in-house manufacturing rather than outsourced production, Sharma is positioning Pure Casa as a challenger to traditional pricing structures in India's rapidly expanding …